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How would you like to leverage sales into a largely untapped market segment of potentially lucrative customers that number in the millions and are convenient to target? The segment we recommend is the growing U.S. Hispanic market. According to the current U.S. Census Christian McCaffrey Hoodie , Hispanics are now officially the nation's largest minority at nearly 40 million consumers, or 13.7 % of the U.S. population, having surpassed the African-American market in size during just the past two years. And this group, which surged 58% between 1990 and 2000, continues to grow unabated. Younger on average by ten years compared to the rest of the population, and with larger households by almost a third Jordan Scarlett Hoodie , Hispanics are the customers of today and tomorrow.
REACHING THE HISPANIC BUYER
U.S. Hispanics, often also referred to in the West and Southwest as the Latino market, are a target group unlike any other in the American experience. The difference is that Hispanics acculturate to their life in the U.S., but they are not assimilating in the same way as our Irish, Italian, Polish Christian Miller Hoodie , German and myriad of other forbears who became Americans by being blended in the famous ?Melting Pot.? The key for this difference is the Spanish language. Multiple studies from firms like Roslow Research and Synovate show consistently that two-thirds of all U.S. Hispanics prefer Spanish for communicating at home and at work, even after they become bilingual. There are many reasons for this phenomenon, but chief among them is the development of a national U.S. Hispanic media infrastructure, something that no other ethnic group has ever enjoyed. Hispanics have the ability to find news, entertainment and information in Spanish on the numerous stations of national television networks like Univision and Telemundo that help Latinos prosper in their lives in the U.S. Additionally, other burgeoning Spanish-language media in the U.S. includes over 600 Spanish-language radio stations Will Grier Hoodie , multiple national magazines, major metropolitan newspapers and the Internet. These media reinforce in Spanish the Hispanic culture all Latinos share, while providing Latinos living ties to each other and to their respective home countries.
And speaking of the country of origin, it is most often M?xico, just across the U.S. border, and so close that the ties that bind are not broken by a separation of an ocean Greg Little Hoodie , as in the case of immigrants who came through Ellis Island. So whether these U.S. Hispanic consumers hail from Cuba, Puerto Rico, Colombia, Argentina, or M?xico, they are living the American dream while keeping the connection to family and friends in their home country.
Look around. For example Brian Burns Hoodie , in key markets all over the country, the construction and service industries are teaming with Latinos. In the booming construction industry alone, the National Association of Home Builders has estimated that Hispanic immigrants are filling half of the labor jobs shortfall.
That's not all. Next to women-owned businesses, the highest rate of all new business start-ups nationally is among Hispanics. If you operate in one of the ten major urban areas where 75% of all Latinos live, there is no getting around the fact that Hispanics are either part of your clientele, or should be Devin Funchess Shirt , if you want to continue succeeding in the years ahead. Even in more rural areas, the growth in the Hispanic population is palpable. In fact, Hispanic Business Magazine publishes an annual look at the fastest-growing Hispanic businesses in the U.S., and it reads like a perfect prospecting list no matter what your product or service specialty. From residential builders to air conditioning contractors to road construction, to janitorial and maintenance companies, to financial and telecommunications suppliers Shaq Thompson Shirt , Hispanic businesses are making powerful inroads into every facet of business and industry.
So how can you take this recommended target segment and translate it into a strategy to more of your products and provide more of your services to Hispanic customers?
A SHORT HISTORY LESSON
In order to gain perspective on the Hispanic buyer, you only need to recall the day the first members of your family landed on the shores of their new land as immigrants. With little or no knowledge of the American culture, your forbears suffered from broken familial ties, the lack of a familiar social infrastructure and little resource awareness. Most daunting of all, probably they did not speak English. If they wanted to cross over into American society, they were the ones who had to reach out.
You can be sure that they all were looking for the some measure of respect and acceptance in their new country. They were seeking to improve their lifestyle James Bradberry Shirt , and they wished to raise their families in an environment that promoted equality and stressed the value of education.
In the same way, the most basic tenet of doing business with those of Hispanic heritage is to have empathy for their situation. Recognize that in order to gain a significant share of their business you must treat and speak to them with dignity and respect. Recognize as well that your potential Latino customer is in a land and culture that is not totally comfortable to them yet. But also accept the fact that unlike previous immigrant groups, Hispanics in the U.S. can operate in Spanish just as comfortably as if they were back in their native country. In other words, you must reach out to them, or they will do business with those who do.
HOW TO BUILD HISPANIC SALES WITH A FIVE-STEP PROCESS
their attention in the approach by reaching out to Latinos in Spanish. This does not take a heavy-duty language course. Quite the contrary, simple phrases and everyday language will be greatly appreciated Taylor Moton Shirt , and they demonstrate your interest, as does signage in Spanish that welcomes them into your retail establishment. Phrases as simple as ?Buenos d?as. ?En que puedo ayudarle a usted?? (?Good morning. H . Wholesale Jerseys Cheap Jerseys Cheap Jerseys From China Cheap Jerseys Free Shipping Wholesale NFL Jerseys Cheap NFL Jerseys Cheap NFL Jerseys China Cheap Authentic NFL Jerseys Wholesale Nike NFL Jerseys Wholesale NFL Jerseys |
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